Stage 1 - Evaluation:
Determine which product or product line(s)
would most benefit from an increase in
understanding by retail sales people.
Creating higher product knowledge in a
fun and educational format increases retail
enthusiasm and grows sales.
Stage 2 - Research:
Perform an in-depth study to determine your
products or product line(s) unique features
and benefits that other manufacturers do not
offer. This information is condensed into a
script which forms the basis for the online
learning modules.
Stage 3 - Production:
Based upon the story behind your product and
the unique features, the script, video and still
images are captured and edited to form the
basis of each video based learning module.
Website, modules, questions and a student
landing page are created.
Stage 4 - Launch:
Launch includes beta testing, email
reminders, and a user/dealer activity
reporting page to monitor student progress.
Additionally, a corporate activity reporting
page for all participants is developed.
Stage 5 - Feedback:
Retail surveys are utilized to form direct
communication with retail salespeople.
Feedback in sales of product/product
lines from the surveys are evaluated to
determine net increases in sales. Student
surveys also provide feedback for future
program development.
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The Glenn Roller Institute 386-449-8049 |
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